As a Linux desktop user (download and try the wonderful Linux Mint for free here) for almost a year now, I am a convert and an evangelist to the open-source cause having witnessed the enormous strides the operating systems has made in that period. With this in mind, it was great to see it mentioned not once, but twice in The Economist this week, albeit in a more "corporate" tone than I am used to on the Internet.
Open source is not as simple an idea as it sounds (there are all sorts of licensing and legal complications involved with keeping software and information open source), but it could become the great buzzword of the next decade - and not just in the world of software. What's more, it applies equally to the freedom of information as it does to lines of code - Wikipedia is essentially, but not quite, an open-source project, for example.
The not quite bit is crucial as CNET explains:
"Open source," at least the way it's been used in tech circles over the years, usually connotes successful, volunteer projects like the Linux operating system, which has strict controls and is monitored by a handful of people who make the call on what is handed over to the public.
Including this from Wikipedia founder Jimmy Wales:
"I would say we are absolutely, definitely, open source, by what people mean (when they use the term)," said Wales. "But I don't use that term. Instead, I would say that we are part of the free culture movement" that also includes Creative Commons, the nonprofit organization that has created a licensing framework that allows for broad noncommercial use of copyrighted material.
This successful model for getting things done is the key reason conventional businesses should and no doubt will look to open source as a model for managing their products, ideas and brands. Sadly, traditional advertising agencies, newspapers (see free culture) and corporations are among the most closed organisations around - while claiming to be the opposite, of course. On the bright side, as Google has shown time and again, there has never been a better time for innovators that are a little less evil.