The importance of being a good follower - and a bad dancer

Many of our clients are just starting to take advantage of social media for their internal projects. This is valuable food for thought.

Comments

[Loz]

The dancer (and this clip) brilliantly illustrates the difficulty of starting any new movement in life, but especially in corporate life where sometimes it feels like everyone is watching you. And the dancer clip is a particularly apt analogy for starting to use social media tools that are introduced to facilitate collaboration in the workplace - because what you post can be read by everybody, and that's scary! Moreover, social media is spontaneous and free-flowing, and corporate comms - especially when the distribution list encompasses lots of people - is anything but spontaneous and free flowing....