The first thing we did was start a blog

Before we even thought about a proper website, we started a blog to collect signs. Here is our first posts, explaining why the blog is the perfect medium:

There is a battle raging in cyberspace. It is a power struggle between the geeks and the sharers on one hand, and the cynics, journalists and marketeers on the other. It's easy to see there can be only one winner. What started out as self-publishing and blogging is now an avalanche of Facebookers, mySpacers and Twitterers creating content and exchanging opinions. We will sign up for all those revolutionary technologies soon so you can stalk us, but first, here's our new blog. So, what's so great about a blog and why would consummate professionals want to share our secrets with you? Here's a list:

• Laurence, why the hell am I writing this on Google Docs? I could be typing it straight onto the Internet for everyone to read.
• A blog doesn't have to be about what the dog ate for breakfast. (Although it can be.)
• There is no need to consider layout or relevance, you can just post whatever pops into our heads at any given moment.
• There is no need to post every day, or even every month.
• A blog post can be as short or as long as you want. A good blog post should be online in the time it takes to write an e-mail.
• A blog post can contain text, images and video.
• A blog is the sum of its posts - lots of short posts look better than a handful of long ones.
• Anyone we invite can post here on different topics at the same time.
• Anyone can join in on the comments. We might learn something from you, you might learn from each other, or we might just all agree to disagree.
• Everything we post helps our Google ranking, and that means more people can find us.
• We might meet some like minded people we want to work with.
• We believe in free speech.
• We believe in free beer. More on that later.
• Blogging is environmentally friendly.
• Most importantly, if you don't like it, YOU DON'T HAVE TO READ IT!

So, what are the disadvantages? There aren't any - because the whole thing is inclusive and optional. So are you in, or out? Either way, the geeks and sharers will win. As Woody Woodpecker said, if you can't beat 'em, join 'em.